The Brand L'OBJET
L’OBJET is the life work of Founder and Creative Director Elad Yifrach. Born and raised in Israel, Elad established himself as an interior designer in Beverly Hills, prior to taking up residence in New York. A lifelong traveler with a global design perspective, Elad imbues every design with its own story. Each collection is a spirited homage to both the cultures which inspire them and the artisans who bring them to life.
Founded in 2004, L’OBJET was born at intersection of meticulous craftsmanship and timeless sensibility. Today, the brand continues to set standards in the luxury lifestyle industry, while still employing many of the same craftspeople whom Elad met on his early travels.
Elad’s collections extend and exceed traditional craftsmanship, through effort and imagination, to create a new echelon of modern artistry. A passion for innovation – in both technique and the use of high-quality materials - infuses everything he creates. Each collection is rich in detail and unmatched in quality.
The hand-crafting techniques used and the exquisite pieces they produce are unique to the world. Jewelry-making techniques are employed to create the most intricate photo frames; bespoke plaster molds are used that are so fine they can cast only fifteen pieces each; porcelain is teased and shaped by hand as it dries to create exquisite texture; and dinnerware is gilded three times in 24K gold to achieve the perfect glow.
Clients who come to L’OBJET quickly discover that luxury is not determined by what an object costs, but instead by what it is worth.